Dr. Guiseppe Getto, Ph.D.

Current UX Research Project

Current UX Research Project

I am currently in phase 2 of a UX research project entitled “Helping Design: Building Digital Capacities Within Non-Profits.”

The purpose of this study is threefold:

  1. to understand the strategies non-­profit professionals use to reach core audiences through digital media;
  2. to identify service or programmatic gaps in local organizations that training in content strategy could address;
  3. and to identify strategies that technical communicators can use to train non-profit professionals in content strategy.

The project employs a participatory action research methodology. Data sources will include focus groups, interviews, and deliverables produced by participants (content strategy guides, social media plans, webpage content, etc.), who will be invited to collaborate in the creation of free educational opportunities to train them in effective content strategy. This study is an effort to build new models for helping non-profits develop effective content strategies.

Through this initial study, I hope to learn ways to improve the strategies non-profits use to create, maintain, and deploy digital content. My previous professional experience consulting with non-profits indicates that these organizations have a high need for these strategies, and don’t know where to get them. My initial hypothesis is that this focus on strategy, rather than specific technologies, will be beneficial for organizations who often suffer from a lack of technological capacity. My focus will be on helping organizations build sustainable content strategies around free, open source, and inexpensive digital technologies (i.e. Hootsuite, WordPress, MailChimp, etc.).