Dealing With the Challenges to Market Research: Teacher Response to Module #3

Business Keeping

Grades and individual feedback on Blackboard.

This is a good time to start looking at your overall grade on Blackboard if you haven’t yet. Don’t wait until the end of the class to come to me with any concerns.

Key learning from this module

Market research findings =

background (why you conducted the study and how it meets client goals)

+ method (what you did and why you did it that way)

+ trends

+ consumer segments

+ prescriptive actions

Use precise language

Clients want reports so they don’t have to go through the data themselves, but they want precision so that they can feel confident that they’re getting the full story.

“A substantial portion” = “31% of participants”

“About 70% of participants” = “68.5% of participants” (no need to go past the first decimal point, as a rule)

Recruitment when you’re not paying customers is always difficult

The secret behind market research is that a lot of major companies provide incentives. I just recently was on vacation at Universal Studios, for instance, and I walked out from a restaurant and a woman asked me if I’d be willing to take a brief survey for a $25 gift card. That’s how valuable market research is: $25 per participant is not an exorbitant rate. I’ve heard of rates as high as $100 per hour per participant for more involved research.

Those of us who have lean budgets, however, such as consultants like myself who often work for small businesses and non-profits, have to be a bit more inventive. You might ask the client for one $50 Amazon card that will be given to 1/20 participants, for example.

I also like to use the “snowball method” to solve this problem: I talk to one person I know who fits the demographic, then I say: “hey, do you know anyone else?” Then I approach those folks, etc.

Power, Privilege, and the Professional You: Teacher Response to Homework #5

General Business Keeping

Grades on Blackboard. The following is a response to Homework #5. We’ll discuss Homework #4 as we work through Module #3.

You don’t have to agree with other people’s life choices and experiences, but you do have to respect them

Everyone has had different experiences and have made different choices in response to those experiences. Many of those decisions are made on the relative amount of power and privilege individuals experience. It’s easy to judge someone who is homeless or in poverty as a failure, but we don’t know what experiences led them down that path. We don’t know what obstacles they faced along the way.

Don’t assume you understand someone else’s identity

Even if you share certain aspects of your identity with someone else, don’t assume you understand their experience of that identity. This is what conversation is for. When you assume you understand someone else’s identity, you risk offending them and, worse, making them feel unwelcome in a professional environment. If you have a question about identity, always ask permission to ask about it, and if permission is granted, be kind and inquisitive, not judgmental.

If you respect others’ life choices and experiences and don’t assume you understand their identity, you will be a good partner

All the tips for being a good partner boil down to this: be respectful, be inquisitive, and meet people where they’re at. Though most of us want to rule, the current economy is largely based on service: customer service, client service, inter-departmental service within organizations. What do all those things have in common? SERVICE. And being good at service means being good at being respective, inquisitive, and meeting people where they’re at.

Good Social Media Strategy Is Goal-Oriented: Teacher Response to Module #2

General Business Keeping

Grades on Blackboard. Check there for individual feedback as well.

Key learning from this module

Social media strategy =

clear, measurable, and achievable goals +

authentic (real), focused, and consistent presence +

maintenance tasks +

triggers for when tasks are to be performed

Make sure your goals are MAST

If you set clients up with goals that aren’t measurable, they won’t know when they’ve achieved their goals and you’ll end up looking like a failure in their eyes. You also need to make sure their goals are achievable, however, or the same result can occur.

Make sure your tasks are completely clear

It’s also important to use language that makes all elements of your strategy clear. Language like “create consistent page activity,” for instance, isn’t useful, because it doesn’t explain what to do in a clear, consistent manner. You need to include what this activity looks like with language that is native to the platform you are using (e.g. “post a video to YouTube about X,” “post a Tweet on Y topic,” etc.).

How to Deal with a Bad Professor

At some point we’re all going to come across a monotone professor who reads off their powerpoint. It’s dreadful and makes going to class feel impossible. Here are tips on how to deal with it:


1. Ask your advisor.

I’m a big fan of giving professors a fair chance. However, if it’s early enough in the semester, talk to your advisor about what you can do to chance courses. Maybe another professor offers the same class, or maybe you can take the class next semester with someone else. If it’s too late to drop or switch (or maybe that just doesn’t work for you), you can still ask your advisor advice they have for students in your specific course. Ask if they can connect you with students who have previously taken the course to get help. Advisors are a great resource; use them!

2. Go to class anyways.

My biggest problem was sitting in class listening to my professor say nonsense. It actually made me angry! However, on the off-chance he said something important, like “I’m moving the test up!” (which actually happened!), I was there to here it. You might feel like they’re not teaching you anything, but your presence is important. Whether that counts in attendance points or your professor’s good graces, it all adds up. How can you make class with a professor you can’t stand bearable?

  • Wear comfy clothes. No point in looking nice for someone you can’t stand. Throw on a comfy sweatshirt and head that way.
  • Bring your favorite drink. Slurping a cherry coke makes class so much sweeter!

Take a break. Don’t skip class, but do mentally check out if it’s too much to bear. It’s okay to doodle for a few minutes or space out, but do keep it in check so you don’t miss too much! Just enough to refresh.

3. Reach out to your (bad) professor.

If they’re not a mega jerk (which they could be! It happens), and they’re just poor at teaching, reach out and make it really clear what their expectations are. Swing by their office hours or shoot them a quick email asking what you can expect from a test, if there are any extra credit opportunities, and what they recommend for extra help. You could even express that they teach in a style that you’re not used to, but make it clear that you’re making an effort!

4. When in doubt, stick to the syllabus.

Most syllabus end with “This is subject to change…blah…blah…” However, if it doesn’t say that, and your professor deviates from the syllabus (ie, adding/taking away assignments, moving test dates), you have grounds for argument against the fairness of the class. At my university, that is an automatic A. Even if it does have the disclaimer, you can still use the syllabus to your defense. For example, when my professor moved the test up and only told us during one class, everyone freaked out and cited the syllabus. He realized that was unfair, and gave points back!

5. Find extra resources.

If you have a textbook for the class, perfect! Read it! It can explain things your professor can’t. If you don’t have a textbook or just want more help…

  • YouTube videos are truly a miracle. CrashCourse has saved my life a million times, but there are also random smart people who put videos on the internet for us to learn! Hallelujah! Take advantage!
  • Stop by the library. If reading is your style, check out a book on the specific topic you’re studying at the moment to get a thorough, in-depth look.

Google. Google. Google. Do specific searches for topics you don’t understand or look for an overview of course materials. There’s a whole internet of people trying to help you. However, there are lots of resources that want you to pay. In my experience, I can get all the help I need for free if I do some digging, so I wouldn’t subscribe to things like Chegg or StudyConnect.

6. Go to study sessions.

Most of my large classes offer supplemental instruction, which is basically a tutor that sits in the class and offers assistance afterwards. Take advantage of this program if your school has it! It can seriously save your grade. If your school doesn’t organize study sessions, make one yourself! Holla at some other people in your class and set something up. Chances are, they want some help, too! You could simply ask the people who sit near you to team up, or send out an email to your classmates. Maybe they understand something you don’t; explaining concepts to other people is an excellent way to study and remember them!

7. Do your best.

No one expects you to make a perfect grade, but you can’t let a bad professor be an excuse for a bad grade! Only you have the power to do well for yourself. It can seem impossible, but you have to keep working hard. Even if you have to work twice as hard for the class, just know that you’re teaching yourself valuable study skills that will come in handy later! Plus, you (and your GPA) will thank you later.

8. Relax.

Above all, don’t stress. This class isn’t the end-all course. If the professor is bad, everyone else is struggling, too! There’s always something you can do to help your situation. Stressing about it only makes it worse. Pray or meditate over the class and find some relief.

A bad professor can cast a gloomy cloud on your learning experience that’s really unfair to students. Luckily, there are things we can do to deal with it and fight through the crummy professor-ness!
Have you ever had a bad professor? How did you deal with them?

How to Deal with a Bad Professor

The 2017 Martin County Job Fair and Career Expo

On March 9th the Martin County Career Partners are hosting a county job fair. It is free and is only 40 minutes from Greenville. It begins at 10am and ends around 2pm. This event is known to be a big success for students seeking future employment. The event will be held at the Bob Martin Agricultural Center.

For more information or to register visit:


Sierra Mello

17 thoughts on “Be a Task Master: Take Control of Your Time Without Being a Slave to Your Schedule”

I am definitely a slow starter. When I first ope my eyes in the morning I normally just want to lay there for a few moments which usually turn into more than a few. I quickly discovered that having classes that are scheduled for early mornings is not ideal for me. Most times I end up missing the class or showing up late and when I do show up, I’m usually very inattentive. I found that getting up in the morning and going for a run or doing some pushups helps my mind adjust to the morning. If I have something to do in the morning that requires me to be attentive, I usually try to drink a lot of water and jog in place for a little while.