AMA Events in Raleigh

I’ve been contemplating joining the local American Marketing Association in Raleigh, NC. There area always events, conferences, and professional development programs that will not only help you get marketing roles but will help you as a professional in general.

There are two new events that I’m considering attending if I do choose to join AMA. The first event is called “Chasing the Bright Side – Why Optimism is The Secret Ingredient to Success”.

By attending this Signature Speaker Series event, you will learn:

  • Every expert you know, was once a beginner
  • Failures are not the opposite of success, they’re a part of success
  • In order to be resilient, you have to believe in the end result
  • Tactical tips to practice optimism in our daily lives and jobs
  • Success is not what it looks like to others, it’s what it feels like to you.

Read More Here

The second event is more marketing centric and is called “Marketing in Motion”. This workshop should help with:

  • Understanding Motion Design: Animation, motion-graphics, and live-action videos
  • Process: Steps to create video content
  • Putting it in Action: Building a successful video campaign
  • Pricing: Costs associated with each direction

Read More Here

Usability Testing

This is one of the topics that I am actually very interested in. I found this really interesting website that compares Alpha vs. Beta testing and the way I read it, Alpha testing is most similar to the field study we read about whereas Beta testing is closest to Usability testing.

https://www.guru99.com/alpha-beta-testing-demystified.html

I don’t have much experience with beta testing in a professional capacity, but both my husband and I have been selected in the past to play beta versions of upcoming video games. The beta testing stage of game development is crucial to work out the bugs and other flaws that would interrupt gameplay. Just thought I’d share since it corresponded to our readings this module.

Just Keep Learning

As someone who tends toward the academic and is always looking for and excited by new learning opportunities, I thought I’d share a resource I found of recent for additional courses on content strategy, UX, information architecture, etc.

Coursera is an online learning tool, not dissimilar perhaps to Linkedin Learning and the like, but it actually offers courses that are given by universities. You can take a single course or go through a specialization program through schools like Northwestern, UC Davis, and University of Michigan. From what I can tell, you can actually take most of the courses for free as basically an “audit.” You won’t receive any professor feedback or get a completion credit when finished, but you can go along with the content of the course.

If you do pay, you earn a certificate through Coursera, not the university itself, or any university credit from what I can see. But the courses are taught by the professors. So if auditing for free, I think it could be an advantageous resource if you’re someone who prefers more guided instruction rather than having to seek it out and piece it together on your own.

I haven’t had the time to actually go through one due to working full-time and taking courses with ECU, but it is something I have interest to check out once I get a nap in. 🙂

Anyway, perhaps that will be of interest to someone if you’re looking to delve more into some of these topics we’ve seen this semester.

Accessibility and Apple

In reading about accessibility, I’ve learned that the most progressive and creative businesses are the ones that are taking accessibility for everyone seriously and even going the extra mile. This makes sense – the most innovative companies are the ones typically on the front edge of technology, after all. But progressiveness usually translates into more of an all-encompassing environment or community. I was curious about Tim Cook and Apple and found this interesting article. Apple goes so far beyond their competition with accessibility and includes features that the company doesn’t have to do. But by doing so, they build more brand loyalty, not just among those dependent on accessibility, but among those who favor the progressiveness of their actions. As Tim Cook says, Apple does this because it’s the right thing to do. And yes, it is the right thing to do, but by doing so, they are engaging more users that align with that type of thinking.

Apple’s global accessibility head on the company’s new features for iOS 13 and macOS Catalina

 

Interaction Design Foundation

The Interaction Design Foundation highlights some free resources with guest member bloggers. In this particular article and video Professor Alan Dix describes the process by which multiple disciplines need to be considered in “HCI” (Human Computer Interaction) – an extension of user experience. He describes successful interaction between content and complex information systems as “It’s a joy to use.” We should all strive for “joy” as a descriptor of our communication work.
You can join The Interaction Design Foundation with a student membership for $96 a year, giving you access to 3 free months of Balsamiq and discounts on Justininmind (online wireframe prototyping tools for websites and mobile app creators). They host meetups all over the world, including in the Triangle area (although none are scheduled through the end of the year) with the goal of advocacy for “great design and what great design can do for humankind.”

Accessibility

I found the article on User Design to be fairly interesting.  As such, I was looking into companies that have actually been sued for not making their site accessible in one way or another.  This linked article  discusses how the number of lawsuits have tripled from 2017 to 2018.  If designing a site, be warned, a suit could be around the corner if you are not mindful!

Number Of Federal Website Accessibility Lawsuits Nearly Triple, Exceeding 2250 In 2018