Dr. Guiseppe Getto, Ph.D.

About Me

Me in a Nutshell

My Professional Portrait

I’m a college professor who also consults with businesses and non-profits from a variety of industries. My clients are people who want to develop better content, better SEO, better user experiences, better writing, better designs, and better reach for their target customers, clients, and donors. Based on 10 years of research and consulting with organizations ranging from non-profits to startups to established businesses, I founded Content Garden, Inc., a content strategy and UX agency that can help you grow a big customer or donor base.

➨ I’d love to connect with you on LinkedIn and am always just a phone call away if there’s anything I can help with. Call 252-367-4364 or email orders@contentgarden.org.

Research on UX and Content Strategy

My research focuses on utilizing user experience (UX) design, content strategy, and other participatory research methods to help people improve their communities and organizations. My current research project is tentatively entitled tentatively entitled “Content Strategists and Their Work Lives: An Exploratory Survey,” involves surveying content strategy professionals about their demographics, skills, and work environments.

My co-edited collection, Content Strategy in Technical Communication, is currently available from Routledge. The findings of my research have been published in peer-reviewed journals such as IEEE Transactions on Professional Communication; Technical Communication; Computers and Composition; Rhetoric, Professional Communication, and Globalization; Communication Design Quarterly Review; and Reflections; as well as conference proceedings for the Association for Computing Machinery’s Special Interest Group on Design of Communication (ACM SIGDOC). My work has also appeared in industry-based publications such as Intercom and Boxes and Arrows.

Teaching, Service, and Consulting

I have taught at the college level for over fifteen years. During that time, I have consulted and formed service-learning partnerships with many non-profits and businesses, including iFixit, the North Carolina Coastal Atlas (currently down for maintenance), and the Community Crossroads Center. I am currently Immediate Past President and Membership Chair of the Society for Technical Communication, Carolina Chapter. I am also an active member of several other professional organizations, including ACM SIGDOC, the Council for Programs in Technical and Scientific Communication, and the Triangle User Experience Professionals Association (TriUXPA).

I’m currently an Associate Professor of Technical and Professional Communication at East Carolina University. I have my Ph.D. in Rhetoric and Writing from Michigan State University. Hailing from scenic Fallon, NV–seriously: if you click on that link you will understand so much about me–I received my BA in English (Writing Option) from University of Nevada-Reno, and both an MFA in Poetry and an MA in Composition Theory from California State University-Fresno.

In My Free Time

I enjoy meditating, hiking, reading, writing poetrygaming, the martial arts, fitness, hanging out with my cats, and ruminating on the cancellation of Firefly.