Dr. Guiseppe Getto, Ph.D.

Current UX Research Project

Current UX Research Project

My current UX research project is tentatively entitled “Content Strategists and Their Work Lives: An Exploratory Survey” and involves the first ever academic survey of content strategy professionals.

The purpose of this study is threefold:

  1. to identify the skills important to the profession of content strategy
  2. to identify the demographics of working content strategists
  3. to identify challenges content strategists face in their worklives and also the strategies they use to overcome those chalelnges.

For this project, we will use a mixed methods design. We will collect data via participant responses to an exploratory survey, some of which are simple forms of data and some of which are longer and more discursive. This study is an effort to add to understanding about the skills that are important to content strategy professionals, while also providing useful information to organizations helping to grow the content strategy profession.