Someone laying under a desk with the words "spends who night working on project - has 30 second critique"

Teacher Response to Module #2: You’re Getting It

Business Keeping

Grades on Canvas. Check there for individual feedback as well.

Key learning from this module

Design Critique =

+ Criteria for evaluating what good design is for a specific type of information product

+ Identification of competitor products in the same marketplace

+ Systematic application of criteria to both competitors and any existing drafts of information product

Design thinking is the most important element of design

I am not a designer. Not in the sense most people use the term: as someone who can easily create high-fidelity visual artifacts like logos, icons, and websites. At the same time, I amĀ a designer because I know how to apply design principles to a large range of deliverables.

This knowledge has helped me build a career, both as a college professor and as a consultant. The lesson is: you don’t have to be a graphic designer to be a designer.

There is no one right way to do design, but there are many wrong ways

The thing that makes design very hard is that there are lots of different approaches to effective design. Design is a fundamentally creative activity and therefore it is difficult to create fixed, immutable criteria for assessing it. To complicate matters further, design aesthetics, especially in the age of the World Wide Web, change quickly and what was considered good design just a few years ago is now consideredĀ outdated.

At the same time, you want to approach design as a kind of “minimum viable” discipline. When faced with a design challenge, instead of asking yourself what the one right way is to approach it, start by critiquing what’s wrong and improve from there. That’s the power of a design critique: if you systematically identify what’s wrong, you can fix it.

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