Cover Letters

General Evaluation Criteria
Explanation of How To Do Cover Letters for Modules

For the purposes of this class, we will define design as Hagen and Golombisky do, as: “a plan for organizing visual objects in space” (p. 6).

For them, design does four things:

  • captures attention
  • controls the eye’s movement across the screen or page
  • conveys information
  • evokes emotion (p. 6)

In Chapter 5, the authors lay out 17 different aspects of design that form a unified theory:

Elements of Design

(basic units of visual communication)

  1. Space
  2. Line
  3. Shape/Form
  4. Size/Scale
  5. Color
  6. Texture
  7. Value

Principles of Design

(rules of good design)

  1. Focal Point / Emphasis
  2. Contrast
  3. Balance
  4. Movement
  5. Rhythm / Pattern
  6. Unity

Laws of Gestalt Theory

(patterns of perception that people use to consume visual information)

  1. Proximity
  2. Similarity
  3. Continuity
  4. Closure

For more information about the aspects of design covered in White space is not your enemy, see Chapter 5 (pgs. 46-64).

Additional design resources from the authors can be found at: