A doge meme that says wow editing such good much impressed

Editing good all the time: Response to Module #3

Business Keeping

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We Edit All the Time, Just Not Very Well

If you caught the joke in the title of this post (it should be “editing well,” not “editing good,”) then you have been bit by the editorial bug. Soon you will see wordiness everywhere you look. You will see common grammar mistakes like there/their and its/it’s like glaring neon signs.

Unlike the common conception, most writers have an awareness of editing. We all rewrite status updates and emails before posting or sending them. Well, at least some of us do ;-). Real editors carry around all the rules in their heads, which takes years to learn.

If you want to become an editor, I highly recommend this book, which is a complete rundown of the principles introduced in this module:

The cover of the book Plain Language in Plain English

On Amazon: http://www.amazon.com/Plain-Language-English-Cheryl-Stephens/dp/0557537878/

If You Want to Be a Content Strategist or Information Architect, There’s a Lot More Involved

Though I meant what I said before that content strategy and information architecture are natural extensions of editing, they are also disciplines in their own right with their own unique skill sets. To me, these two disciplines are more alike than they are different, largely dealing with things like:

  • Editorial strategy
  • Taxonomy
  • Metadata
  • Governance
  • Analytics
  • SEO
  • Content Auditing
  • Content Planning
  • Content Modeling
  • Structured Authoring
  • Customer Journey Mapping
  • Audience Research
  • Persona Development

If you don’t know what any of those things are, feel free to do some research! There are lots of books on these topics, as well. I’m working on one currently ;-).

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