by Guiseppe | Apr 15, 2015 | Content Strategy, Digital Marketing, Education, Technical Communication, UX, Writing
I have encountered a belief amongst some members of the tech sector that jobs in technical communication are “going away.” The reasons for this are variously cited as: changes in technology, the growing pervasiveness of user-generated content, and the...
by Guiseppe | Apr 8, 2015 | Content Strategy, Digital Marketing, Education, SEO, Social Media
As a follow-up to my earlier post about the fields of UX, technical communication, and content strategy, I’d like to add a forth up-and-coming field to the mix: digital marketing. Clearly a major part of the digital world, digital marketing is another field that...
by Guiseppe | Apr 1, 2015 | Content Strategy, Digital Marketing, Small Business, Startup, UX
Jerry Cao is a UX Content Strategist at UXPin where he creates in-app content and e-books for the free design library. In the past, he has worked on improving website experiences through better content, design, and information architecture. He previously worked at...
by Guiseppe | Mar 25, 2015 | Content Strategy, Digital Marketing, Non-Profit, Small Business, Social Media
A lot of the clients I have worked with over the years have needed help with social media strategy. Invariably they come to me with a request such as “I need to learn Twitter” or “I need to be better at Facebook” or “I need to get 10,000...
by Guiseppe | Mar 18, 2015 | Interaction Design, Prototyping, Tools, UI, UX
In an era where responsive, or mobile-first, design is ruling the day, it’s essential to use a design process that is quick and efficient. As Scott Hurff put it in his article on rapid prototyping for Smashing Magazine: Rapid prototyping’s primary purpose is to...
