Hello, I’m Dr. Guiseppe Getto
A Professor, Ux researcher, AI Specialist, and content strategist
Me in a Nutshell
I’m an Associate Professor of Technical Communication and Director of the M.S. in Technical Communication Management at Mercer University. I’m also a researcher, teacher, and consultant. I specialize in UX, content strategy, and AI, and help people enhance their communities and organizations through innovative communication solutions.
Research Agenda
My research explores how UX, content strategy, AI, and participatory research methods can empower communities and organizations to solve problems and drive meaningful change.
Teaching Philosophy
I believe that in a democratic society all citizens deserve equal access to the most effective means of communication.
Consulting Expertise
My clients are people who want to develop better content, better SEO, better user experiences, better writing, better designs, and better reach for their target customers, clients, and donors.
Research Publications
I’ve published research on UX, content strategy, AI, technical communication, community engagement, and many other related topics.
Published Poet
I’m a published poet. Visit my poetry website to learn more about my creative work.
CV and Resume
Learn more about my academic and practitioner work experience.
my blog about ux, content strategy, AI, technical communication, and more
Generative AI in Technical Communication: Writing With the Machine
As technical communicators, we’re no strangers to automation. We’ve been using templates, macros, content management systems, and structured authoring tools for decades. But generative AI—tools like ChatGPT, Claude, and Gemini—introduces a new kind of automation. One...
Technical Communication and AI: Building Smarter Workflows, Ethically
There’s a growing divide—and opportunity—between those who build AI tools and those who communicate how, why, and for whom they should be used. As artificial intelligence becomes more embedded in professional workflows, technical communicators are increasingly asked...
Why Content Strategy in User Experience Matters More Than Ever
In the ever-evolving landscape of technical communication, content strategy in user experience (UX) design has become increasingly significant. Technical communicators are uniquely positioned to bridge these disciplines, enhancing both the clarity of content and the...