Hello, I’m Dr. Guiseppe Getto
A Professor, Ux researcher, AI Specialist, and content strategist
Me in a Nutshell
I’m an Associate Professor of Technical Communication and Director of the M.S. in Technical Communication Management at Mercer University. I’m also a researcher, teacher, and consultant. I specialize in UX, content strategy, and AI, and help people enhance their communities and organizations through innovative communication solutions.
Research Agenda
My research explores how UX, content strategy, AI, and participatory research methods can empower communities and organizations to solve problems and drive meaningful change.
Teaching Philosophy
I believe that in a democratic society all citizens deserve equal access to the most effective means of communication.
Consulting Expertise
My clients are people who want to develop better content, better SEO, better user experiences, better writing, better designs, and better reach for their target customers, clients, and donors.
Research Publications
I’ve published research on UX, content strategy, AI, technical communication, community engagement, and many other related topics.
Published Poet
I’m a published poet. Visit my poetry website to learn more about my creative work.
CV and Resume
Learn more about my academic and practitioner work experience.
my blog about ux, content strategy, AI, technical communication, and more
Unauthorized AI Experiment on Reddit Demonstrates Core Danger of AI
In early 2025, a group of researchers secretly deployed a language model on Reddit’s r/ChangeMyView, a subreddit designed for thoughtful debate. Without users’ consent, the AI participated in over 1,000 discussions, crafting persuasive responses designed to mimic real...
Contextual Inquiry with AI: Asking Better Questions, Getting Better Data
As technical communicators and UX researchers, we know that asking the right questions is the foundation of meaningful design. Contextual inquiry, or observing users in their environments and probing into their workflows, has long been a cornerstone method. But as...
Generative AI in Technical Communication: Writing With the Machine
As technical communicators, we’re no strangers to automation. We’ve been using templates, macros, content management systems, and structured authoring tools for decades. But generative AI—tools like ChatGPT, Claude, and Gemini—introduces a new kind of automation. One...