my Blog
Read my posts about UX, content strategy, AI, technical communication, and more
Visual Design vs UX: What Overlaps and What Doesn’t
I recently gave a presentation for the Write Now! 2015 Triangle Area Freelancers Annual Writers' Conference with Rick Evans of RoleModel Software about visual design vs UX. Our main argument was: sometimes they overlap and sometimes they don't....
3 Tips for Launching a Blog
This is a guest post by Connor of FirstSiteGuide. Connor is a professional writer and blogger. He’s passionate about helping other writers take their craft to the next level. It’s Not Too Hard My blogging tips for beginners always start with a sort of disclaimer: you...
You Never Stop Learning: An Interview With Hanna Gnann, Digital Marketing Manager at Global Knowledge
Hanna Gnann is Digital Marketing Manager at Global Knowledge. She is responsible for elevating the company’s digital presence in the U.S. to drive new sales and retention. Hanna has a wealth of previous experience in digital advertising, most recently at WRAL.com....
Why Every Digital Agency Should Hire a Technical Communicator (or Six)
I have encountered a belief amongst some members of the tech sector that jobs in technical communication are "going away." The reasons for this are variously cited as: changes in technology, the growing pervasiveness of user-generated content, and the growth of jobs...
A Field to Pay Attention to: Digital Marketing
As a follow-up to my earlier post about the fields of UX, technical communication, and content strategy, I'd like to add a forth up-and-coming field to the mix: digital marketing. Clearly a major part of the digital world, digital marketing is another field that...
Become Your Audience: An Interview with Jerry Cao, UX Content Strategist at UXPin
Jerry Cao is a UX Content Strategist at UXPin where he creates in-app content and e-books for the free design library. In the past, he has worked on improving website experiences through better content, design, and information architecture. He previously worked at...
A Social Media Strategy Template for Small Businesses and Non-Profits
A lot of the clients I have worked with over the years have needed help with social media strategy. Invariably they come to me with a request such as "I need to learn Twitter" or "I need to be better at Facebook" or "I need to get 10,000 reblogs on Tumblr!!" They...
Using UXPin for Rapid Prototyping
In an era where responsive, or mobile-first, design is ruling the day, it's essential to use a design process that is quick and efficient. As Scott Hurff put it in his article on rapid prototyping for Smashing Magazine: Rapid prototyping’s primary purpose is to focus...
Why WordPress Is One of the Best Website-Building Tools for Non-Profits and Small Businesses
WordPress is a powerful, open source website development Content Management System (CMS) that was recently called one of the 5 best website builders of 2015. Many people think WordPress is just WordPress.com, the popular blogging site, but at WordPress.org you can...