Guiseppe Getto, Ph.D.
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Prompt Engineering for Content Strategy: The New Skill for Managing Content

by Guiseppe | Oct 15, 2025 | Artificial Intelligence, Content Strategy, Technical Communication

Artificial intelligence is changing how organizations plan, produce, and manage content. But the shift isn’t only about automation: it’s about communication. As AI tools become part of everyday workflows, a new competency is emerging at the heart of content...

What Technical Communicators Should Know About the $1.5 Billion Anthropic Settlement

by Guiseppe | Sep 30, 2025 | Artificial Intelligence, Technical Communication

The $1.5 Billion Anthropic Settlement marks a turning point in how courts, companies, and creators are grappling with the use of copyrighted works in AI training. For technical communicators, the case is less about numbers and more about precedent. It shows that the...

Why Technical Communication Must Be Part of the AI Energy Consumption Conversation

by Guiseppe | Sep 3, 2025 | Artificial Intelligence, Technical Communication

Over the past year, stories about artificial intelligence have dominated headlines. Most of them focus on breakthroughs in generative tools, productivity gains, or fears of job replacement. Far fewer talk about the material reality behind these systems: the immense...

5 AI Ethical Issues We Need to Deal With ASAP

by Guiseppe | May 19, 2025 | Artificial Intelligence, Content Strategy, Technical Communication, Writing

If you’ve worked with generative AI tools in the past year, you’ve likely experienced two things: awe at how fast they work, and unease at how confidently they get things wrong. That tension, between automation and accuracy, scale and control, isn’t just a bug. It’s a...

Unauthorized AI Experiment on Reddit Demonstrates Core Danger of AI

by Guiseppe | May 5, 2025 | Artificial Intelligence, Education, Technical Communication

In early 2025, a group of researchers secretly deployed a language model on Reddit’s r/ChangeMyView, a subreddit designed for thoughtful debate. Without users’ consent, the AI participated in over 1,000 discussions, crafting persuasive responses designed to mimic real...

Contextual Inquiry with AI: Asking Better Questions, Getting Better Data

by Guiseppe | Apr 28, 2025 | Artificial Intelligence, Contextual Inquiry, Technical Communication, User Research, UX

As technical communicators and UX researchers, we know that asking the right questions is the foundation of meaningful design. Contextual inquiry, or observing users in their environments and probing into their workflows, has long been a cornerstone method. But as...
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