by Guiseppe | Apr 22, 2015 | Content Strategy, CRO, Digital Marketing, Education, PPC, SEO, Social Media, UX, Writing
Hanna Gnann is Digital Marketing Manager at Global Knowledge. She is responsible for elevating the company’s digital presence in the U.S. to drive new sales and retention. Hanna has a wealth of previous experience in digital advertising, most recently at WRAL.com....
by Guiseppe | Apr 15, 2015 | Content Strategy, Digital Marketing, Education, Technical Communication, UX, Writing
I have encountered a belief amongst some members of the tech sector that jobs in technical communication are “going away.” The reasons for this are variously cited as: changes in technology, the growing pervasiveness of user-generated content, and the...
by Guiseppe | Apr 8, 2015 | Content Strategy, Digital Marketing, Education, SEO, Social Media
As a follow-up to my earlier post about the fields of UX, technical communication, and content strategy, I’d like to add a forth up-and-coming field to the mix: digital marketing. Clearly a major part of the digital world, digital marketing is another field that...
by Guiseppe | Apr 1, 2015 | Content Strategy, Digital Marketing, Small Business, Startup, UX
Jerry Cao is a UX Content Strategist at UXPin where he creates in-app content and e-books for the free design library. In the past, he has worked on improving website experiences through better content, design, and information architecture. He previously worked at...
by Guiseppe | Mar 25, 2015 | Content Strategy, Digital Marketing, Non-Profit, Small Business, Social Media
A lot of the clients I have worked with over the years have needed help with social media strategy. Invariably they come to me with a request such as “I need to learn Twitter” or “I need to be better at Facebook” or “I need to get 10,000...
by Guiseppe | Mar 11, 2015 | Content Strategy, Digital Marketing, Education, Non-Profit, Small Business, Tools, WordPress
WordPress is a powerful, open source website development Content Management System (CMS) that was recently called one of the 5 best website builders of 2015. Many people think WordPress is just WordPress.com, the popular blogging site, but at WordPress.org you can...
