by Guiseppe | Jul 29, 2015 | Career Development, Content Strategy, Digital Marketing, Education, Jobs, Technical Communication, UX
I have taught at the college level for over a decade now, and though it may be bold to say as a pre-tenure faculty member: we need to do better when it comes to teaching marketable digital skill sets. The current global economy is becoming increasingly digital,...
by Guiseppe | Jul 1, 2015 | Blogging, Content Strategy, Digital Marketing, Education, Tools, WordPress, Writing
Mike Wallagher is a professional blogger and internet marketer who helps beginners to make their blogs more successful. When he is not behind a computer, he is probably in the woods taking pictures of nature. Starting a New Blog Can Be Confusing… Really Confusing! But...
by Guiseppe | May 27, 2015 | Content Audit, Content Strategy, Digital Marketing, SEO, UX
After many years of doing content audits for a wide variety of websites, I’ve searched high and low for a simple, easy-to-use template that I can use to guide audits as well as to communicate the importance of audits to clients. Like most people who get jazzed...
by Guiseppe | May 20, 2015 | Content Strategy, Digital Marketing, Education, Technical Communication, UX
How do I learn about UX design? This is a question I get frequently from students, clients, and fellow practitioners alike. With UX becoming an increasingly hot field in the last five years–and with related fields like technical communication, digital marketing,...
by Guiseppe | Apr 29, 2015 | Blogging, Content Strategy, Digital Marketing, Education, Technical Communication, Writing
This is a guest post by Connor of FirstSiteGuide. Connor is a professional writer and blogger. He’s passionate about helping other writers take their craft to the next level. It’s Not Too Hard My blogging tips for beginners always start with a sort of disclaimer: you...
by Guiseppe | Apr 22, 2015 | Content Strategy, CRO, Digital Marketing, Education, PPC, SEO, Social Media, UX, Writing
Hanna Gnann is Digital Marketing Manager at Global Knowledge. She is responsible for elevating the company’s digital presence in the U.S. to drive new sales and retention. Hanna has a wealth of previous experience in digital advertising, most recently at WRAL.com....
