by Guiseppe | May 20, 2015 | Content Strategy, Digital Marketing, Education, Technical Communication, UX
How do I learn about UX design? This is a question I get frequently from students, clients, and fellow practitioners alike. With UX becoming an increasingly hot field in the last five years–and with related fields like technical communication, digital marketing,...
by Guiseppe | Apr 29, 2015 | Blogging, Content Strategy, Digital Marketing, Education, Technical Communication, Writing
This is a guest post by Connor of FirstSiteGuide. Connor is a professional writer and blogger. He’s passionate about helping other writers take their craft to the next level. It’s Not Too Hard My blogging tips for beginners always start with a sort of disclaimer: you...
by Guiseppe | Apr 22, 2015 | Content Strategy, CRO, Digital Marketing, Education, PPC, SEO, Social Media, UX, Writing
Hanna Gnann is Digital Marketing Manager at Global Knowledge. She is responsible for elevating the company’s digital presence in the U.S. to drive new sales and retention. Hanna has a wealth of previous experience in digital advertising, most recently at WRAL.com....
by Guiseppe | Apr 15, 2015 | Content Strategy, Digital Marketing, Education, Technical Communication, UX, Writing
I have encountered a belief amongst some members of the tech sector that jobs in technical communication are “going away.” The reasons for this are variously cited as: changes in technology, the growing pervasiveness of user-generated content, and the...
by Guiseppe | Apr 8, 2015 | Content Strategy, Digital Marketing, Education, SEO, Social Media
As a follow-up to my earlier post about the fields of UX, technical communication, and content strategy, I’d like to add a forth up-and-coming field to the mix: digital marketing. Clearly a major part of the digital world, digital marketing is another field that...
by Guiseppe | Mar 11, 2015 | Content Strategy, Digital Marketing, Education, Non-Profit, Small Business, Tools, WordPress
WordPress is a powerful, open source website development Content Management System (CMS) that was recently called one of the 5 best website builders of 2015. Many people think WordPress is just WordPress.com, the popular blogging site, but at WordPress.org you can...
