Guiseppe Getto, Ph.D.
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Content Strategy in Technical Communication

by Guiseppe | Nov 1, 2019 | Content Strategy, Education, Technical Communication, Writing

People from many different walks of life are increasingly hungry for technical content, whether that content contains patient information, complex learning outcomes, or directions for repairing a broken device. As technical content grows in importance, from marketing...

Introduction to Content Auditing: SEO, Assessment, and Content Management,

by Guiseppe | May 20, 2019 | Content Audit, Content Strategy, Technical Communication, Writing

 If you’re looking for an introduction to content auditing, look no further. Content auditing is one of the central activities of content strategy, but research shows there are as many approaches to content auditing as there are experts who champion those...

A Blogging Guide for Beginners: Everything You Need To Know To Start a Blog

by Guiseppe | Jul 1, 2015 | Blogging, Content Strategy, Digital Marketing, Education, Tools, WordPress, Writing

Mike Wallagher is a professional blogger and internet marketer who helps beginners to make their blogs more successful. When he is not behind a computer, he is probably in the woods taking pictures of nature. Starting a New Blog Can Be Confusing… Really Confusing! But...

Focusing on Users Is the Most Basic Principle: An Interview With Susan Tacker, User Experience Manager for Teradata

by Guiseppe | Jun 3, 2015 | Education, Technical Communication, Usability, UX, Writing

Susan Tacker is User Experience Manager for Teradata Applications in Raleigh, NC, and holds degrees in English, Journalism, and Human Factors in Information Design. She founded the Houston, TX chapter of UXPA in 2013 and served as Executive Director. She is currently...

3 Tips for Launching a Blog

by Guiseppe | Apr 29, 2015 | Blogging, Content Strategy, Digital Marketing, Education, Technical Communication, Writing

This is a guest post by Connor of FirstSiteGuide. Connor is a professional writer and blogger. He’s passionate about helping other writers take their craft to the next level. It’s Not Too Hard My blogging tips for beginners always start with a sort of disclaimer: you...

You Never Stop Learning: An Interview With Hanna Gnann, Digital Marketing Manager at Global Knowledge

by Guiseppe | Apr 22, 2015 | Content Strategy, CRO, Digital Marketing, Education, PPC, SEO, Social Media, UX, Writing

Hanna Gnann is Digital Marketing Manager at Global Knowledge. She is responsible for elevating the company’s digital presence in the U.S. to drive new sales and retention. Hanna has a wealth of previous experience in digital advertising, most recently at WRAL.com....
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