Guiseppe Getto, Ph.D.
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Survey on AI in Technical Communication: We Want to Hear From Practitioners

by Guiseppe | Sep 9, 2025 | UX

Artificial intelligence is transforming workplaces across industries, and technical communication is no exception. Yet despite the attention AI receives in the media, we still know very little about how practitioners in our field are actually using it. That is why we...

Why Technical Communication Must Be Part of the AI Energy Consumption Conversation

by Guiseppe | Sep 3, 2025 | Artificial Intelligence, Technical Communication

Over the past year, stories about artificial intelligence have dominated headlines. Most of them focus on breakthroughs in generative tools, productivity gains, or fears of job replacement. Far fewer talk about the material reality behind these systems: the immense...

Lessons for Technical Communicators from MIT’s 95% AI Failure Study

by Guiseppe | Aug 26, 2025 | UX

The past few years have been filled with breathless headlines about artificial intelligence transforming the workplace. But behind the hype, the reality is more complicated. According to MIT’s 95% AI failure study that has been making the rounds, most AI projects...

What a New Study on the Occupational Implications of Generative AI Means for Technical Communication

by Guiseppe | Aug 18, 2025 | UX

Generative AI has been heralded as a transformative force in the workplace, but what does that actually mean for specific professions? A recent study by Tomlinson et al. (2025) offers one of the clearest snapshots yet of the occupational implications of generative AI,...

5 AI Ethical Issues We Need to Deal With ASAP

by Guiseppe | May 19, 2025 | Artificial Intelligence, Content Strategy, Technical Communication, Writing

If you’ve worked with generative AI tools in the past year, you’ve likely experienced two things: awe at how fast they work, and unease at how confidently they get things wrong. That tension, between automation and accuracy, scale and control, isn’t just a bug. It’s a...
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