Guiseppe Getto, Ph.D.
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How Personas Can Advance Social Justice in Engineering

by Guiseppe | Nov 12, 2025 | Personas, User Research, UX

In my newest article with Michael Kerr Griffin, Using Personas as a Multidisciplinary Design Tool for Social Justice in Engineering, we propose a structured workflow for bringing personas into engineering design so human factors sit alongside feasibility and...

What a Textual Analysis of UX Job Ads Reveals About the Future of Technical Communication

by Guiseppe | Nov 3, 2025 | Education, Jobs, UX

The UX job market is evolving fast, and technical communication programs need to keep up. In my new article with Bremen Vance, UX Research, Management, and Design: What a Textual Analysis of UX Job Ads Means for Technical Communication, published in IEEE Transactions...

Tactical User Research Methods: How UX Can Reshape Organizations

by Guiseppe | Sep 15, 2025 | User Research, UX

User research methods are now at the heart of organizations that develop products and services ranging from mobile apps to healthcare programs. But not all organizations approach user research in the same way. In my new chapter in the book Tactical Approaches to...

Survey on AI in Technical Communication: We Want to Hear From Practitioners

by Guiseppe | Sep 9, 2025 | UX

Artificial intelligence is transforming workplaces across industries, and technical communication is no exception. Yet despite the attention AI receives in the media, we still know very little about how practitioners in our field are actually using it. That is why we...

Lessons for Technical Communicators from MIT’s 95% AI Failure Study

by Guiseppe | Aug 26, 2025 | UX

The past few years have been filled with breathless headlines about artificial intelligence transforming the workplace. But behind the hype, the reality is more complicated. According to MIT’s 95% AI failure study that has been making the rounds, most AI projects...

What a New Study on the Occupational Implications of Generative AI Means for Technical Communication

by Guiseppe | Aug 18, 2025 | UX

Generative AI has been heralded as a transformative force in the workplace, but what does that actually mean for specific professions? A recent study by Tomlinson et al. (2025) offers one of the clearest snapshots yet of the occupational implications of generative AI,...
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