by Guiseppe | Apr 15, 2015 | Content Strategy, Digital Marketing, Education, Technical Communication, UX, Writing
I have encountered a belief amongst some members of the tech sector that jobs in technical communication are “going away.” The reasons for this are variously cited as: changes in technology, the growing pervasiveness of user-generated content, and the...
by Guiseppe | Apr 1, 2015 | Content Strategy, Digital Marketing, Small Business, Startup, UX
Jerry Cao is a UX Content Strategist at UXPin where he creates in-app content and e-books for the free design library. In the past, he has worked on improving website experiences through better content, design, and information architecture. He previously worked at...
by Guiseppe | Mar 18, 2015 | Interaction Design, Prototyping, Tools, UI, UX
In an era where responsive, or mobile-first, design is ruling the day, it’s essential to use a design process that is quick and efficient. As Scott Hurff put it in his article on rapid prototyping for Smashing Magazine: Rapid prototyping’s primary purpose is to...
by Guiseppe | Mar 4, 2015 | Non-Profit, Small Business, Usability, UX
Though UX is a must for all new applications, small organizations often lag behind in this area. This trend is frequently posed as a resource problem: user experience design (UX) teams, usability testing software, and professional web developers are typically lacking...
by Guiseppe | Feb 25, 2015 | Personas, Usability, User Research, UX
I recently participated in a webinar for TryMyUI in which I explained the process of building and using personas. Here’s a full recording of my talk: Here’s just the SlideShare: Why Are Personas Important? Personas are archetypal users crafted from data...
by Guiseppe | Feb 18, 2015 | Education, Participatory Culture, User Research, UX
I have taught at the college level for over ten years now, including several classes in UX. During that time, I’ve also mentored a lot of new teachers. The question that comes up time and again is: “how do you balance it all?” In this post,...
