Guiseppe Getto, Ph.D.
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Survey on AI in Technical Communication: We Want to Hear From Practitioners

by Guiseppe | Sep 9, 2025 | UX

Artificial intelligence is transforming workplaces across industries, and technical communication is no exception. Yet despite the attention AI receives in the media, we still know very little about how practitioners in our field are actually using it. That is why we...

Lessons for Technical Communicators from MIT’s 95% AI Failure Study

by Guiseppe | Aug 26, 2025 | UX

The past few years have been filled with breathless headlines about artificial intelligence transforming the workplace. But behind the hype, the reality is more complicated. According to MIT’s 95% AI failure study that has been making the rounds, most AI projects...

What a New Study on the Occupational Implications of Generative AI Means for Technical Communication

by Guiseppe | Aug 18, 2025 | UX

Generative AI has been heralded as a transformative force in the workplace, but what does that actually mean for specific professions? A recent study by Tomlinson et al. (2025) offers one of the clearest snapshots yet of the occupational implications of generative AI,...

Contextual Inquiry with AI: Asking Better Questions, Getting Better Data

by Guiseppe | Apr 28, 2025 | Artificial Intelligence, Contextual Inquiry, Technical Communication, User Research, UX

As technical communicators and UX researchers, we know that asking the right questions is the foundation of meaningful design. Contextual inquiry, or observing users in their environments and probing into their workflows, has long been a cornerstone method. But as...

Why Content Strategy in User Experience Matters More Than Ever

by Guiseppe | Apr 8, 2025 | Content Strategy, UX

​In the ever-evolving landscape of technical communication, content strategy in user experience (UX) design has become increasingly significant. Technical communicators are uniquely positioned to bridge these disciplines, enhancing both the clarity of content and the...

Content Strategy in TPC: How Do We Teach and Train Content Strategists?

by Guiseppe | Jun 26, 2023 | UX

Guiseppe Getto, Mercer University, getto_ga@mercer.edu  Suzan Flanagan, Utah Valley University The role of content strategist is growing within TPC and intersects strongly with more established roles such as technical writer and technical editor. At the same time, it...
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