Guiseppe Getto, Ph.D.
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Why We Need to Teach Marketable Digital Skill Sets in Higher Education

by Guiseppe | Jul 29, 2015 | Career Development, Content Strategy, Digital Marketing, Education, Jobs, Technical Communication, UX

I have taught at the college level for over a decade now, and though it may be bold to say as a pre-tenure faculty member: we need to do better when it comes to teaching marketable digital skill sets. The current global economy is becoming increasingly digital,...

Practical UX Career Development: How To Network In(to Any Technology-Driven Field)

by Guiseppe | Jul 8, 2015 | Career Development, Content Strategy, Education, Jobs, LinkedIn, Social Media, UX

As an educator who is also a UX practitioner, I get a lot of students asking me: “how can I break into this field?” Despite what my industry counterparts say, I usually respond: “it’s tough.” Don’t get me wrong. I don’t...

Intercultural UX: My Podcast With Kirk St. Amant on Personas and Intercultural Communication

by Guiseppe | Jun 10, 2015 | Education, Personas, Technical Communication, User Research, UX

Kirk St.Amant and I sat down recently with Ryan Weber, Director of Business and Technical Writing and Director of UX Programs at University of Alabama-Huntsville, for an episode of his technical communication podcast 10 Minute Tech Comm. We discussed our recent...

Focusing on Users Is the Most Basic Principle: An Interview With Susan Tacker, User Experience Manager for Teradata

by Guiseppe | Jun 3, 2015 | Education, Technical Communication, Usability, UX, Writing

Susan Tacker is User Experience Manager for Teradata Applications in Raleigh, NC, and holds degrees in English, Journalism, and Human Factors in Information Design. She founded the Houston, TX chapter of UXPA in 2013 and served as Executive Director. She is currently...

The Best Content Audit Template: It’s This One by John McCrory

by Guiseppe | May 27, 2015 | Content Audit, Content Strategy, Digital Marketing, SEO, UX

After many years of doing content audits for a wide variety of websites, I’ve searched high and low for a simple, easy-to-use template that I can use to guide audits as well as to communicate the importance of audits to clients. Like most people who get jazzed...

3 Ways To Learn About UX Design, Technical Communication, Digital Marketing, and Content Strategy

by Guiseppe | May 20, 2015 | Content Strategy, Digital Marketing, Education, Technical Communication, UX

How do I learn about UX design? This is a question I get frequently from students, clients, and fellow practitioners alike. With UX becoming an increasingly hot field in the last five years–and with related fields like technical communication, digital marketing,...
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