Guiseppe Getto, Ph.D.
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5 AI Ethical Issues We Need to Deal With ASAP

by Guiseppe | May 19, 2025 | Artificial Intelligence, Content Strategy, Technical Communication, Writing

If you’ve worked with generative AI tools in the past year, you’ve likely experienced two things: awe at how fast they work, and unease at how confidently they get things wrong. That tension, between automation and accuracy, scale and control, isn’t just a bug. It’s a...

Generative AI in Technical Communication: Writing With the Machine

by Guiseppe | Apr 22, 2025 | Artificial Intelligence, Technical Communication, Writing

As technical communicators, we’re no strangers to automation. We’ve been using templates, macros, content management systems, and structured authoring tools for decades. But generative AI—tools like ChatGPT, Claude, and Gemini—introduces a new kind of automation. One...

Content Strategy in Technical Communication

by Guiseppe | Nov 1, 2019 | Content Strategy, Education, Technical Communication, Writing

People from many different walks of life are increasingly hungry for technical content, whether that content contains patient information, complex learning outcomes, or directions for repairing a broken device. As technical content grows in importance, from marketing...

Introduction to Content Auditing: SEO, Assessment, and Content Management,

by Guiseppe | May 20, 2019 | Content Audit, Content Strategy, Technical Communication, Writing

 If you’re looking for an introduction to content auditing, look no further. Content auditing is one of the central activities of content strategy, but research shows there are as many approaches to content auditing as there are experts who champion those...

A Blogging Guide for Beginners: Everything You Need To Know To Start a Blog

by Guiseppe | Jul 1, 2015 | Blogging, Content Strategy, Digital Marketing, Education, Tools, WordPress, Writing

Mike Wallagher is a professional blogger and internet marketer who helps beginners to make their blogs more successful. When he is not behind a computer, he is probably in the woods taking pictures of nature. Starting a New Blog Can Be Confusing… Really Confusing! But...

Focusing on Users Is the Most Basic Principle: An Interview With Susan Tacker, User Experience Manager for Teradata

by Guiseppe | Jun 3, 2015 | Education, Technical Communication, Usability, UX, Writing

Susan Tacker is User Experience Manager for Teradata Applications in Raleigh, NC, and holds degrees in English, Journalism, and Human Factors in Information Design. She founded the Houston, TX chapter of UXPA in 2013 and served as Executive Director. She is currently...
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