Hello, I’m Dr. Guiseppe Getto
A Professor, Ux researcher, AI Specialist, and content strategist
Me in a Nutshell
I’m an Associate Professor of Human-Centered Information Design and Technology and Director of the M.S. in Technical Communication Management at Mercer University. I’m also a researcher, teacher, and consultant. I specialize in UX, content strategy, and AI, and help people enhance their communities and organizations through innovative communication solutions.
Research Agenda
My research explores how UX, content strategy, AI, and participatory research methods can empower communities and organizations to solve problems and drive meaningful change.
Teaching Philosophy
I believe that in a democratic society all citizens deserve equal access to the most effective means of communication.
Consulting Expertise
My clients are people who want to develop better content, better SEO, better user experiences, better writing, better designs, and better reach for their target customers, clients, and donors.
Research Publications
I’ve published research on UX, content strategy, AI, technical communication, community engagement, and many other related topics.
Published Poet
I’m a published poet. Visit my poetry website to learn more about my creative work.
CV and Resume
Learn more about my academic and practitioner work experience.
my blog about ux, content strategy, AI, technical communication, and more
Localizing UX Advocacy and Accountability: Using Personas to Amplify User Agency
My newest article, Localizing UX advocacy and accountability: Using personas to amplify user agency, is currently available in Technical Communication (Issue 69(4)). In the article, Suzan Flanagan and I explore findings from a UX research project to...
Content Strategy: A How-to Guide
This comprehensive text provides a how-to guide for content strategy, enabling students and professionals to understand and master the skills needed to develop and manage technical content in a range of professional contexts. The landscape of technical communication...
What Content Strategists Do and Earn: Findings from an Exploratory Survey of Content Strategy Professionals
My newest article, What content strategists do and earn: Findings from an exploratory survey of content strategy professionals, is currently available in the Proceedings of the 40th ACM International Conference on Design of Communication. In the article, Suzan...