Guiseppe Getto, Ph.D.
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Why Content Strategy in User Experience Matters More Than Ever

by Guiseppe | Apr 8, 2025 | Content Strategy, UX

​In the ever-evolving landscape of technical communication, content strategy in user experience (UX) design has become increasingly significant. Technical communicators are uniquely positioned to bridge these disciplines, enhancing both the clarity of content and the...

Is A Technical Communication Graduate Degree Right for You?

by Guiseppe | Apr 2, 2025 | Education, Technical Communication

The field of technical communication is in a weird place right now. Can a technical communication graduate degree help? As a field, we’re more in demand than ever, but the demands themselves are changing. Companies want us to be experts in everything from UX to...

Why Technical Communicators Need to Develop AI Skills Right Now

by Guiseppe | Mar 29, 2025 | Artificial Intelligence, Education, Technical Communication

Lately, I’ve been hearing the same question from students, colleagues, and industry professionals alike: How important is AI to the future of technical communication? And the answer, honestly, is that it’s becoming essential. We’re living through a moment where AI...

Content Strategy in TPC: How Do We Teach and Train Content Strategists?

by Guiseppe | Jun 26, 2023 | UX

Guiseppe Getto, Mercer University, getto_ga@mercer.edu  Suzan Flanagan, Utah Valley University The role of content strategist is growing within TPC and intersects strongly with more established roles such as technical writer and technical editor. At the same time, it...

Localizing UX Advocacy and Accountability: Using Personas to Amplify User Agency

by Guiseppe | Nov 17, 2022 | Personas, Technical Communication, User Research, UX

My newest article, Localizing UX advocacy and accountability: Using personas to amplify user agency, is currently available in Technical Communication (Issue 69(4)). In the article, Suzan Flanagan and I explore findings from a UX research project to...
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